FINCI announces first-ever sports sponsorship
Today is a big day for us. It’s time to reveal our first-ever sponsorship.
We didn’t want to follow the typical playbook. Rather than chasing the latest rising star, we set out to find a champion who truly reflects the values we care about.
That’s why we’re proud to partner with Latvian world champion kickboxer, Zaur Dzhavadov.
From childhood dream to world champion
Zaur’s story is one of discipline and determination. Born in Riga to Azerbaijani parents, he began training in karate as a child, later moving into K-1 and Muay Thai. As a fighter, he was always ambitious. But that ambition was never about fame, it was just about seeing how far he could go.
Over the years, his quiet dedication paid off. Zaur became a multiple-time world champion, winning titles under both the WKN and KOK banners. Most recently, he claimed the KOK Welterweight World Championship in front of a sold-out Arena Riga.
A mindset built for success
But what sets Zaur apart isn’t just winning titles, it’s his mindset. He keeps doing the work, even when no one is watching. He never gives up, even when things don’t go to plan. And he keeps striving to get better, even when he’s already the champion.
With just a few championship fights remaining, Zaur is entering the final stage of his career. The next chapter will be less about throwing punches, and more about fighting to be the best mentor, businessman, and father he can be.
So he fights on, just in a different way. And he’s still just as determined to be a winner.
Why FINCI chose Zaur
At FINCI, we know what it means to be in a fight. Not in the ring, but in business. We operate in a crowded, competitive market, working every day to grow, to serve our customers better, and to build something meaningful.
This sponsorship isn’t about basking in someone’s sporting glory. It’s about a shared mindset. One of quiet ambition, daily effort, and the desire to always improve.
So whatever challenge you’re facing right now — whether it’s starting a business, launching a product, expanding into a new market, acquiring a company, or just taking that next step on the career ladder — Zaur embodies the mindset you need to succeed. And that’s why this partnership matters to us.
“Zaur is a world-class athlete, but more importantly, he’s a person of integrity and determination,”said FINCI CEO Mihails Kuznecovs.
“We see a lot of ourselves in him. Whether you're running a business or chasing a personal goal, it’s about staying the course and getting better each day, especially when things get difficult. Zaur lives that, and so do our customers.”
Zaur added, “I’m still fighting, but now the fight starts to look different. As I move into the next phase of life, it’s about staying focused, making smart choices, and always trying to improve. I’m proud to partner with a company that respects and supports that journey.”
We’re honoured to be in Zaur’s corner, and inspired by what this partnership represents.
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